About
Winemakers are all about crafting incredible wines, but let's be honest, selling them? That’s a whole different challenge. That's where we come in!
At Selling Wine Strategies, we're here to help wineries turn their passion into profit. We coach winery owners and teams to build brands that shine and strategies that sell.
Our mission? To help you craft a marketing and sales game plan that boosts your brand, drives sales, and gets your wine into more glasses (where it belongs!) We know the ins and outs of the industry, and we're ready to help you succeed. Let's raise a glass to smarter sales and bigger wins!
Christine Fife, Founder
Christine is the founder of Selling Wine Strategies, where she helps wineries and wine-industry vendors market smarter, connect with customers, and grow without the big-agency price tag. With a master's degree in Integrated Marketing and a career that spans marketing luxury Sonoma and Napa wines, launching enterprise software and medical device startups, improving communications for a major financial exchange, and supporting international education organizations (and a bachelor's degree in theater), Christine brings a rare mix of strategy, creativity, and real-world know-how.
Since 2012, she's partnered with boutique wineries to boost their marketing, strengthen retention, and increase DTC sales with a style that's hands-on, friendly, and rooted in a genuine love of the wine industry (and wine!).
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