I recently spotted this awesome idea on a blog post by Bottle360 (the up-and-coming DTC platform shaking things up), and I had to expand on it for other wineries. It’s simple, it’s sweet, and it’s absolutely perfect for holiday DTC marketing. I've said this before, but wineries need to start suggesting to their customers reasons, moments to drink the wine they've purchased, so they will buy more!

If your customers aren’t drinking your wine, they stop buying more of it.

If you’ve ever wondered whether it’s worth investing in better email campaigns, text outreach, or social media presence—the data says absolutely yes. Today’s customers are making purchasing decisions in the moment, often triggered by a single post, email, or notification. For wineries, that means every well-timed message could be the difference between a one-time visitor and a repeat buyer.

Clinging to the same old tactics—blasting another generic email, raising prices, or waiting for tasting room traffic to rebound—is a slow-motion death drop. The market has changed. Consumers have changed. And the only wineries that will thrive are the ones that change, too.