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Christine Fife
Feb 253 min read
Navigating the Future of Wine: Key Takeaways from Azur’s 2024 Year-End Review & 2025 Outlook
Key takeaways from Azur’s 2024 Year-End Review & 2025 Outlook Report.
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AI Created
Feb 212 min read
2025 SIMEI Wine Show Innovations
A summary of the most groundbreaking advancements in winemaking technology showcased at the SIMEI 2024 trade show.
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Christine Fife
Feb 133 min read
2024 DTC Wine Market: A Tale of Two Reports
Two reports offer insights into the wine industry's performance in 2024.
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Christine Fife
Jan 223 min read
Karen MacNeil Speaks about The Enduring Importance of Wine in a Changing World
A summary of Karen MacNeil's talk at the DTC Symposium: her views on shifting narratives around wine & challenges facing the industry.
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Katherine Adams
Jan 193 min read
Navigating Change: An Invitation to Explore Bottle360
The recent acquisition of WineDirect DTC SaaS by Commerce7 has created uncertainty for wineries relying on these platforms...
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Christine Fife
Jan 92 min read
Be a Disruptor in the Wine Industry
The wine industry can draw valuable lessons from the tech industry where disruptors have historically driven innovation and enhanced quality
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AI Created
Nov 18, 20243 min read
Strength in Collaboration: How Wineries Can Partner for Mutual Success
"What are ways wineries can cooperate with other wineries to benefit them both?"
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Christine Fife
Nov 15, 20243 min read
Harnessing Emotion: Marketing Fine Wine Through the Power of Feeling
For wine marketing professionals, understanding how wine makes people feel is key to crafting compelling campaigns.
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AI Created
Oct 29, 20243 min read
Marketing In-Home Tasting Experiences
Marketing In-Home Tasting Experiences as created by AI from what it could find online.
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Christine Fife
Oct 19, 20241 min read
You Have to Stand Out to Get Hired in the Wine Industry
Whether you are a long-time wine industry veteran or are new to the industry, if you are looking for a new position at a winery or a wine...
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Christine Fife
Oct 9, 20243 min read
Does the Wine Industry Need to Rethink Job Roles Amid a Changing Landscape?
Are the traditional winery job roles outdated?
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Christine Fife
Sep 25, 20243 min read
Bottle360 DTC Solution: A New Approach to Winery Sales Management
Bottle360 DTC Solution: A Revolutionary Approach to Winery Management I recently interviewed Katherine Adams, President of Bottle360, and...
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Christine Fife
Sep 18, 20242 min read
Is InnoVint State of Wine Business Report Skewed toward the Cellar?
InnoVint today released its 2024 State of Wine Business Health Report.
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Christine Fife
Sep 16, 20241 min read
An Online Expo, Interviews with Wine Industry Providers
Selling Wine Strategies has launched an interview series with wine industry product and service providers.
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Christine Fife
Aug 1, 20241 min read
How-To Guide for TheWineProGrapevine
An instructional video for TheWineProGrapevine online community.
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Christine Fife
Jul 16, 20242 min read
Innovating on Winery Cross-Promotion Marketing
Innovative ideas to take your winery cross-promotion partnerships to the next level.
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Aliye Melton
Jun 18, 20242 min read
The Power of the Complete Marketing Mix
Having a complete marketing mix for your winery keeps guests coming back.
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Christine Fife
Jun 11, 20242 min read
A Strategy for Success
You can put grapes into a bucket and set it in the sun and eventually you will have fermented grape juice, but is that artisanal wine?...
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