From producers and associations to suppliers, tech innovators, consultants, distributors, and retailers, the wine industry is facing a critical reality: declining consumer demand is not just about marketing—it’s about the way we work among ourselves. We need to stop working in silos, relying on outdated gatherings and aged assumptions to move the wine industry forward.

Selling Wine Strategies has launched an interview series with wine industry product and service providers.

An instructional video for TheWineProGrapevine online community.