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Christine Fife
Jan 223 min read
Karen MacNeil Speaks about The Enduring Importance of Wine in a Changing World
A summary of Karen MacNeil's talk at the DTC Symposium: her views on shifting narratives around wine & challenges facing the industry.
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Christine Fife
Jan 92 min read
Be a Disruptor in the Wine Industry
The wine industry can draw valuable lessons from the tech industry where disruptors have historically driven innovation and enhanced quality
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Christine Fife
Nov 15, 20243 min read
Harnessing Emotion: Marketing Fine Wine Through the Power of Feeling
For wine marketing professionals, understanding how wine makes people feel is key to crafting compelling campaigns.
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Christine Fife
Oct 19, 20241 min read
You Have to Stand Out to Get Hired in the Wine Industry
Whether you are a long-time wine industry veteran or are new to the industry, if you are looking for a new position at a winery or a wine...
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Christine Fife
Oct 9, 20243 min read
Does the Wine Industry Need to Rethink Job Roles Amid a Changing Landscape?
Are the traditional winery job roles outdated?
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Christine Fife
Sep 25, 20243 min read
Bottle360 DTC Solution: A New Approach to Winery Sales Management
Bottle360 DTC Solution: A Revolutionary Approach to Winery Management I recently interviewed Katherine Adams, President of Bottle360, and...
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Christine Fife
Sep 18, 20242 min read
Is InnoVint State of Wine Business Report Skewed toward the Cellar?
InnoVint today released its 2024 State of Wine Business Health Report.
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Christine Fife
Jun 11, 20242 min read
A Strategy for Success
You can put grapes into a bucket and set it in the sun and eventually you will have fermented grape juice, but is that artisanal wine?...
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