#CelebrateApartSipTogether: A Holiday Wine Marketing Idea Wineries Should Steal

I recently spotted this awesome idea on a blog post by Bottle360 (the up-and-coming DTC platform shaking things up), and I had to expand on it for other wineries. It's simple, it's sweet, and it's absolutely perfect for holiday DTC marketing. I've said this before, but wineries need to start suggesting to their customers reasons, moments to drink the wine they've purchased, so they will buy more!

Help your customers feel closer even when they're celebrating miles apart by encouraging them to drink the same wines at their holiday meals.

Seriously… It's one of those "why aren’t we all doing this?" ideas.

The Holidays Are Busy, But Connection Still Matters

Not everyone makes it to the same holiday table anymore. People live in different states, work crazy schedules, hop on last-minute trips, or host their own gatherings. But distance doesn't cancel out connection. People still want to feel close to their favorite humans.

And what better way to do that than opening the same bottle of wine at the same moment, even from opposite sides of the country?

A shared Chardonnay with Thanksgiving turkey.

A matching Cabernet with Christmas roast.

Suddenly, two dinners become one shared experience.

It's cozy. It's meaningful. And it makes your winery part of a feel-good holiday moment.

Be the Winery That Brings People Together

Here's the moment your DTC wine marketing can step into the spotlight.

Encourage customers to:

• Buy wine for their own holiday meals

• Send the same wine to loved ones across the country

• Pair your selections with classic holiday dishes

• Create a "we're all sipping this tonight" moment

• Hash tag it #CelebrateApartSipTogether

Wine has always been part of tradition, celebration, and connection. By giving customers an easy way to share the same flavors from afar, you turn your bottles into mini-messengers of togetherness.

Make It Easy (Because Holiday Shoppers Are Busy)

When people shop for holiday gifts, they want the gifts to feel thoughtful, but they also want easy.

Give them both by promoting:

• Holiday dinner wine bundles

• Matching shipments ("buy one for your table, send one to theirs")

• Suggested pairings for popular holiday dishes

• Curated selections designed for shared experiences

This takes all the mental load off. Your customers don't have to think; they just click, gift, and enjoy knowing they've created something special.

Bundles = No-Brainer Holiday Magic

Offer pre-selected bundles.

Just easy, themed sets ready to go:

• Winter Reds Trio

• Sparkling Celebration Set

• Fireside Favorites

• Holiday Dinner Essentials

Customers buy a set for their own table, then send the same wines to the people they love. Boom. Holiday magic!

Show Off This Idea Everywhere

To make this strategy actually work, you need to talk about it everywhere.

Promote it on:

• Your website homepage

• Holiday email campaigns

• Tasting room signage

• Social media

• Gift guides

• Club communications

Paint the picture for your customers: "You may be celebrating apart, but you can still sip together."

My Final Thoughts On the Subject

This idea is simple, heartfelt, and incredibly marketable, and it helps customers create holiday moments they'll remember (with your wine at the center of it).

Cheers to bringing people together from anywhere.